The Story of the humble Soap Berry

The Story of the humble Soap Berry

Almost all of the North, it goes by the name Aritha/Reetha, but this magical berry goes by many names in the South of India. From Boondi kottai/ponnankottai/Noikottai (kottai is nut in Tamil) to Punnankotta in Malayalam to Kookatakayi in Kannada to Kukudu Kayalu in...
The Colourful World of Product Labelling

The Colourful World of Product Labelling

As a rural livelihood project, our challenges have been unique. When we embarked on creating wonderful alternatives using natural ingredients and native knowledge, little did we know that we would be turning conventional wisdom of product labelling on its head. For...
The Art and Craft of Palm Weaving

The Art and Craft of Palm Weaving

Palm–the state tree of Tamil Nadu–is perhaps the most underrated tree. An indigenous tree that like the Neem “just simply grows”. No demands. No asks. It is perfectly suited to this geography and has been part of our lives from days gone by. That it...